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"The museum of the future is an incubator of ideas and a prime destination for creative and future entrepreneurs from around the world. A participatory platform where the individual is placed with his emotions and dreams at the center of the experience, through an engaging and human use of technology. This lead us towards a museum as a place of action and interaction, an active hub of cultural production. The challenge is open, help us to rewrite relationships between visitors and form new models of use for our spaces and collections."
Fabio Viola, Coordinator of the project

The call was open to everyone in Italy and abroad. The only limit: your imagination. We encouraged experiments and visions considered ‘outside of
the box’ and aimed at all the creatives of the world: artists, designers, architects, makers, developers, videogame creators, musicians, writers, graphic designers, cultural managers, storytellers, urban planners, physicists, mathematicians, biologists, chemists... but above all imaginators and dreamers.